VANAPALLI, Satyendra Kumar. Predictive Analytics in CRM: Transforming Data into Strategic Assets. American International Journal of Computer Science and Technology, India., v. 5, n. 2, p. 47–58, 2023. DOI: 10.63282/3117-5481/AIJCST-V5I2P105. Disponível em: https://aijcst.org/index.php/aijcst/article/view/301. Acesso em: 17 aug. 2026.