SUNDAR, Dilliraja. Streaming Analytics Architectures for Live TV Evaluation and Ad Performance Optimization. American International Journal of Computer Science and Technology, India., v. 6, n. 5, p. 25–36, 2024. DOI: 10.63282/3117-5481/AIJCST-V6I5P103. Disponível em: https://aijcst.org/index.php/aijcst/article/view/134. Acesso em: 4 feb. 2026.