Multi-Cloud ECM/WCM Orchestration with AI: A Scalable and Intelligent Enterprise Architecture

Authors

  • Yashovardhan Jayaram Independent Researcher, USA. Author
  • Dilliraja Sundar Independent Researcher, USA. Author

DOI:

https://doi.org/10.63282/3117-5481/AIJCST-V7I1P108

Keywords:

Multi-Cloud Architecture, Enterprise Content Management (ECM), Web Content Management (WCM), AI-Driven Orchestration, Event-Driven Systems, Intelligent Workflow Automation, Content Governance, Cloud-Native Enterprise Systems

Abstract

The exponential growth of enterprise content and the widespread adoption of heterogeneous cloud platforms have introduced significant complexity in managing Enterprise Content Management (ECM) and Web Content Management (WCM) systems. Traditional, monolithic content architectures are increasingly inadequate in addressing scalability, interoperability, governance, and resilience requirements in multi-cloud environments. This paper presents a scalable and intelligent multi-cloud ECM/WCM orchestration architecture powered by Artificial Intelligence (AI), designed to enable adaptive content lifecycle management, intelligent workflow automation, and consistent governance across distributed cloud infrastructures. The proposed architecture adopts cloud-native and event-driven principles, decoupling content services from underlying infrastructure to support elasticity, fault tolerance, and vendor independence. AI models embedded within the orchestration layer provide automated content classification, context-aware metadata enrichment, predictive lifecycle management, and dynamic workflow optimization. These capabilities enable the system to respond proactively to changing workloads, user behavior, and regulatory constraints. Security, privacy, and compliance are addressed through integrated identity management, encryption, continuous monitoring, and policy-aware orchestration. Performance evaluation in hybrid multi-cloud environments demonstrates notable improvements in availability, infrastructure utilization, deployment efficiency, and operational cost reduction when compared to traditional ECM/WCM platforms. The results highlight the effectiveness of AI-driven orchestration in enhancing system resilience, optimizing resource usage, and supporting large-scale enterprise content operations. This work contributes a comprehensive reference architecture suitable for modern digital enterprises seeking intelligent, cloud-agnostic ECM/WCM solutions aligned with evolving business and regulatory demands

References

[1] Raschke, R. L., & Mann, A. (2017). Enterprise content risk management: a conceptual framework for digital asset risk management. Journal of Emerging Technologies in Accounting, 14(1), 57-62.

[2] Castagna, F., Centobelli, P., Cerchione, R., Esposito, E., Oropallo, E., & Passaro, R. (2020). Customer knowledge management in SMEs facing digital transformation. Sustainability, 12(9), 3899.

[3] Gupta, S., Tuunanen, T., Kar, A. K., & Modgil, S. (2023). Managing digital knowledge for ensuring business efficiency and continuity. Journal of Knowledge Management, 27(2), 245-263.

[4] Tabaghdehi, S. A. H., & Kalatian, H. (2024). Digital Customer Knowledge Management and Ethical Innovation Strategy. In Business Strategies and Ethical Challenges in the Digital Ecosystem (pp. 357-368). Emerald Publishing Limited.

[5] Alalwan, J. A., & Weistroffer, H. R. (2012). Enterprise content management research: a comprehensive review. Journal of Enterprise Information Management, 25(5), 441-461.

[6] Paivarinta, T., & Munkvold, B. E. (2005, January). Enterprise content management: an integrated perspective on information management. In Proceedings of the 38th annual hawaii international conference on system sciences (pp. 96-96). IEEE.

[7] Rickenberg, T. A., Neumann, M., Hohler, B., & Breitner, M. (2012). Enterprise content management-A literature review.

[8] Shivakumar, S. K. (2016). Enterprise content and search management for building digital platforms. John Wiley & Sons.

[9] Yermolenko, A., & Golchevskiy, Y. (2021). Developing web content management systems–from the past to the future. In SHS web of conferences (Vol. 110, p. 05007). EDP Sciences.

[10] Rajesh, K. (2023). Multi-cloud strategies for enhanced resilience and flexibility. Journal of Artificial Intelligence & Cloud Computing, 2(4), 1-5.

[11] Chung, L., Nixon, B. A., Yu, E., & Mylopoulos, J. (2012). Non-functional requirements in software engineering (Vol. 5). Springer Science & Business Media.

[12] Muhammad, A., Siddique, A., Mubasher, M., Aldweesh, A., & Naveed, Q. N. (2023). Prioritizing non-functional requirements in agile process using multi criteria decision making analysis. IEEE Access, 11, 24631-24654.

[13] Taherkordi, A., Zahid, F., Verginadis, Y., & Horn, G. (2018). Future cloud systems design: challenges and research directions. IEEE Access, 6, 74120-74150.

[14] Gottlieb, S. (2005). From enterprise content management to effective content management. Cutter IT Journal, 18(5), 13-18.

[15] Ochoa Agurto, W. (2024). Enhancing Flexibility in Industry 4.0 Workflows: A Context-Aware Architecture for Dynamic Service Orchestration.

[16] Sharma, A. (2019). A Multi-Layered Framework for Secure Distributed Computing in Heterogeneous Cloud–Edge Environments Using Adaptive AI Orchestration. American International Journal of Computer Science and Technology, 1(3), 1-11.

[17] Katuu, S. (2012). Enterprise content management implementation: an overview of phases, standards and best practice guidelines. Bilgi Dünyası, 13(2), 457-476.

[18] D’Oro, S., Bonati, L., Polese, M., & Melodia, T. (2023). OrchestRAN: Orchestrating network intelligence in the open RAN. IEEE Transactions on Mobile Computing, 23(7), 7952-7968.

[19] Dickinson, M., Debroy, S., Calyam, P., Valluripally, S., Zhang, Y., Antequera, R. B., ... & Xu, D. (2018). Multi-cloud performance and security driven federated workflow management. IEEE Transactions on Cloud Computing, 9(1), 240-257.

[20] Mohammad, N. (2021). Enhancing security and privacy in multi-cloud environments: A comprehensive study on encryption techniques and access control mechanisms. International Journal of Computer Engineering and Technology (IJCET), 12(2), 51-63.

[21] Patidar, N., Mishra, S., Jain, R., Prajapati, D., Solanki, A., Suthar, R., ... & Patel, H. (2024). Transparency in AI decision making: A survey of explainable AI methods and applications. Advances of Robotic Technology, 2(1).

[22] Raj, P., & Raman, A. (2018). Multi-cloud management: Technologies, tools, and techniques. In Software-defined cloud centers: Operational and management technologies and tools (pp. 219-240). Cham: Springer International Publishing.

[23] Bhat, J. (2022). The Role of Intelligent Data Engineering in Enterprise Digital Transformation. International Journal of AI, BigData, Computational and Management Studies, 3(4), 106–114. https://doi.org/10.63282/3050-9416.IJAIBDCMS-V3I4P111

[24] Sundar, D. (2024). Enterprise Data Mesh Architectures for Scalable and Distributed Analytics. American International Journal of Computer Science and Technology, 6(3), 24–35. https://doi.org/10.63282/3117-5481/AIJCST-V6I3P103

[25] Nangi, P. R., Obannagari, C. K. R. N., & Settipi, S. (2022). Self-Auditing Deep Learning Pipelines for Automated Compliance Validation with Explainability, Traceability, and Regulatory Assurance. International Journal of Artificial Intelligence, Data Science, and Machine Learning, 3(1), 133–142. https://doi.org/10.63282/3050-9262.IJAIDSML-V3I1P114

[26] Bhat, J., & Jayaram, Y. (2023). Predictive Analytics for Student Retention and Success Using AI/ML. International Journal of Artificial Intelligence, Data Science, and Machine Learning, 4(4), 121–131. https://doi.org/10.63282/3050-9262.IJAIDSML-V4I4P114

[27] Sundar, D., Jayaram, Y., & Bhat, J. (2022). A Comprehensive Cloud Data Lakehouse Adoption Strategy for Scalable Enterprise Analytics. International Journal of Emerging Research in Engineering and Technology, 3(4), 92–103. https://doi.org/10.63282/3050-922X.IJERET-V3I4P111

[28] Nangi, P. R. (2022). Multi-Cloud Resource Stability Forecasting Using Temporal Fusion Transformers. International Journal of Artificial Intelligence, Data Science, and Machine Learning, 3(3), 123–135. https://doi.org/10.63282/3050-9262.IJAIDSML-V3I3P113

[29] Bhat, J. (2024). Designing Enterprise Data Architecture for AI-First Government and Higher Education Institutions. International Journal of Emerging Research in Engineering and Technology, 5(3), 106–117. https://doi.org/10.63282/3050-922X.IJERET-V5I3P111

[30] Sundar, D. (2023). Serverless Cloud Engineering Methodologies for Scalable and Efficient Data Pipeline Architectures. International Journal of Emerging Trends in Computer Science and Information Technology, 4(2), 182–192. https://doi.org/10.63282/3050-9246.IJETCSIT-V4I2P118

[31] Nangi, P. R., Reddy Nala Obannagari, C. K., & Settipi, S. (2023). A Multi-Layered Zero-Trust Security Framework for Cloud-Native and Distributed Enterprise Systems Using AI-Driven Identity and Access Intelligence. International Journal of Emerging Trends in Computer Science and Information Technology, 4(3), 144–153. https://doi.org/10.63282/3050-9246.IJETCSIT-V4I3P115

[32] Sundar, D. (2022). Architectural Advancements for AI/ML-Driven TV Audience Analytics and Intelligent Viewership Characterization. International Journal of Artificial Intelligence, Data Science, and Machine Learning, 3(1), 124–132. https://doi.org/10.63282/3050-9262.IJAIDSML-V3I1P113

[33] Bhat, J., Sundar, D., & Jayaram, Y. (2024). AI Governance in Public Sector Enterprise Systems: Ensuring Trust, Compliance, and Ethics. International Journal of Emerging Trends in Computer Science and Information Technology, 5(1), 128–137. https://doi.org/10.63282/3050-9246.IJETCSIT-V5I1P114

[34] Nangi, P. R., & Settipi, S. (2023). A Cloud-Native Serverless Architecture for Event-Driven, Low-Latency, and AI-Enabled Distributed Systems. International Journal of Emerging Research in Engineering and Technology, 4(4), 128–136. https://doi.org/10.63282/3050-922X.IJERET-V4I4P113

[35] Sundar, D., & Jayaram, Y. (2022). Composable Digital Experience: Unifying ECM, WCM, and DXP through Headless Architecture. International Journal of Emerging Research in Engineering and Technology, 3(1), 127–135. https://doi.org/10.63282/3050-922X.IJERET-V3I1P113

[36] Bhat, J. (2023). Automating Higher Education Administrative Processes with AI-Powered Workflows. International Journal of Emerging Trends in Computer Science and Information Technology, 4(4), 147–157. https://doi.org/10.63282/3050-9246.IJETCSIT-V4I4P116

[37] Nangi, P. R., & Reddy Nala Obannagari, C. K. (2024). High-Performance Distributed Database Partitioning Using Machine Learning-Driven Workload Forecasting and Query Optimization. American International Journal of Computer Science and Technology, 6(2), 11–21. https://doi.org/10.63282/3117-5481/AIJCST-V6I2P102

[38] Sundar, D. (2024). Streaming Analytics Architectures for Live TV Evaluation and Ad Performance Optimization. American International Journal of Computer Science and Technology, 6(5), 25–36. https://doi.org/10.63282/3117-5481/AIJCST-V6I5P103

[39] Reddy Nangi, P., & Reddy Nala Obannagari, C. K. (2023). Scalable End-to-End Encryption Management Using Quantum-Resistant Cryptographic Protocols for Cloud-Native Microservices Ecosystems. International Journal of Emerging Trends in Computer Science and Information Technology, 4(1), 142–153. https://doi.org/10.63282/3050-9246.IJETCSIT-V4I1P116

[40] Bhat, J. (2024). Responsible Machine Learning in Student-Facing Applications: Bias Mitigation & Fairness Frameworks. American International Journal of Computer Science and Technology, 6(1), 38–49. https://doi.org/10.63282/3117-5481/AIJCST-V6I1P104

[41] Sundar, D., & Bhat, J. (2023). AI-Based Fraud Detection Employing Graph Structures and Advanced Anomaly Modeling Techniques. International Journal of Artificial Intelligence, Data Science, and Machine Learning, 4(3), 103–111. https://doi.org/10.63282/3050-9262.IJAIDSML-V4I3P112

[42] Nangi, P. R., Obannagari, C. K. R. N., & Settipi, S. (2022). Enhanced Serverless Micro-Reactivity Model for High-Velocity Event Streams within Scalable Cloud-Native Architectures. International Journal of Emerging Research in Engineering and Technology, 3(3), 127–135. https://doi.org/10.63282/3050-922X.IJERET-V3I3P113

[43] Sundar, D. (2023). Machine Learning Frameworks for Media Consumption Intelligence across OTT and Television Ecosystems. International Journal of Artificial Intelligence, Data Science, and Machine Learning, 4(2), 124–134. https://doi.org/10.63282/3050-9262.IJAIDSML-V4I2P114

[44] Bhat, J., & Sundar, D. (2022). Building a Secure API-Driven Enterprise: A Blueprint for Modern Integrations in Higher Education. International Journal of Emerging Research in Engineering and Technology, 3(2), 123–134. https://doi.org/10.63282/3050-922X.IJERET-V3I2P113

[45] Nangi, P. R., Reddy Nala Obannagari, C. K., & Settipi, S. (2024). A Federated Zero-Trust Security Framework for Multi-Cloud Environments Using Predictive Analytics and AI-Driven Access Control Models. International Journal of Emerging Research in Engineering and Technology, 5(2), 95–107. https://doi.org/10.63282/3050-922X.IJERET-V5I2P110

[46] Sundar, D., Jayaram, Y., & Bhat, J. (2024). Generative AI Frameworks for Digital Academic Advising and Intelligent Student Support Systems. International Journal of Artificial Intelligence, Data Science, and Machine Learning, 5(3), 128–138. https://doi.org/10.63282/3050-9262.IJAIDSML-V5I3P114

[47] Bhat, J. (2023). Strengthening ERP Security with AI-Driven Threat Detection and Zero-Trust Principles. International Journal of Emerging Trends in Computer Science and Information Technology, 4(3), 154–163. https://doi.org/10.63282/3050-9246.IJETCSIT-V4I3P116

[48] Nangi, P. R., Reddy Nala Obannagari, C. K., & Settipi, S. (2022). Predictive SQL Query Tuning Using Sequence Modeling of Query Plans for Performance Optimization. International Journal of AI, BigData, Computational and Management Studies, 3(2), 104–113. https://doi.org/10.63282/3050-9416.IJAIBDCMS-V3I2P111

[49] Sundar, D. (2024). Streaming Analytics Architectures for Live TV Evaluation and Ad Performance Optimization. American International Journal of Computer Science and Technology, 6(5), 25–36. https://doi.org/10.63282/3117-5481/AIJCST-V6I5P103

[50] Reddy Nangi, P., Reddy Nala Obannagari, C. K., & Settipi, S. (2024). Serverless Computing Optimization Strategies Using ML-Based Auto-Scaling and Event-Stream Intelligence for Low-Latency Enterprise Workloads. International Journal of Emerging Trends in Computer Science and Information Technology, 5(3), 131–142. https://doi.org/10.63282/3050-9246.IJETCSIT-V5I3P113

[51] Nangi, P. R., & Reddy Nala Obannagari, C. K. (2024). A Multi-Layered Zero-Trust–Driven Cybersecurity Framework Integrating Deep Learning and Automated Compliance for Heterogeneous Enterprise Clouds. American International Journal of Computer Science and Technology, 6(4), 14–27. https://doi.org/10.63282/3117-5481/AIJCST-V6I4P102

Downloads

Published

2025-01-03

Issue

Section

Articles

How to Cite

[1]
Y. Jayaram and D. Sundar, “Multi-Cloud ECM/WCM Orchestration with AI: A Scalable and Intelligent Enterprise Architecture”, AIJCST, vol. 7, no. 1, pp. 96–110, Jan. 2025, doi: 10.63282/3117-5481/AIJCST-V7I1P108.

Similar Articles

61-70 of 125

You may also start an advanced similarity search for this article.